There is no doubt that there is an opportunity to market health and fitness products to the outdoorsman. Social media is inundated with what is being now being called the “Outdoor Athlete” and the proof is in their Facebook posts, pics on Instagram and tweets depicting their daily workouts and hunting adventures. Companies like Wilderness Athlete
provide supplements to help you both prepare and power through your hunt and Under Armour with their UA Hunt line will keep you warm, dry and stylish. To some this trend is motivating. To others, it is an annoyance. Some try to ignore them. I’m going to make a case why you should be joining them.
I had a conversation a few weeks back with Ken Swasey of Chasing Wild Creatures regarding this new breed of hunter (and the pics they post). An outdoorsman from the Pacific Northwest, Ken works extremely hard to prepare for his hunts but thinks there are a lot of men and women that turn a blind eye to using physical training to prepare for their hunting and fishing adventures. This fascinated me because owning and operating a company with the sole purpose of preparing people for their outdoor adventures, I wanted a better understanding of what he meant. From our perspective, if you are stronger, more flexible and have a high level of aerobic fitness, you are going to perform better in the field. It was right there that I understood what he meant. It was the difference between image and performance.
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