There is no doubt that there is an opportunity to market health and fitness products to the outdoorsman. Social media is inundated with what is being now being called the “Outdoor Athlete” and the proof is in their Facebook posts, pics on Instagram and tweets depicting their daily workouts and hunting adventures. Companies like Wilderness Athlete provide supplements…
If you have some extra pounds to drop before your Fall hunt it may be time to lighten up your pack. A few years ago a good friend from college asked for help to get in shape. He was applying for a federal law enforcement position that required he pass a physical assessment. The performance standards he had…
Hunting season is over and cabin fever is setting in. I have put in for Utah deer for my son and I, getting test loads for a couple of rifles, teaching hunter education and going through my gear to make sure it is ready for next season. But the big thing I’m doing is getting…
